{"id":14035,"date":"2025-07-08T13:57:00","date_gmt":"2025-07-08T13:57:00","guid":{"rendered":"https:\/\/get2work.shop\/?p=14035"},"modified":"2026-05-07T14:04:25","modified_gmt":"2026-05-07T14:04:25","slug":"digital4pharma-2026-mastering-the-new-reality","status":"publish","type":"post","link":"https:\/\/get2work.shop\/en\/digital4pharma-2026-mastering-the-new-reality\/","title":{"rendered":"Digital4Pharma 2026: Mastering the New Reality"},"content":{"rendered":"\n
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For the 12th consecutive year, the Digital4Pharma 2025 educational conference by GET2WORK served as a reference point for the digital transformation of the pharmaceutical market, under the central theme \u201cMastering the New Reality.\u201d<\/p>\n\n\n\n

The event revolved around three main pillars \u2014 Interaction, Innovation, and Intelligence \u2014 highlighting how technology, creativity, and human thinking are jointly shaping the new reality in the industry.<\/p>\n\n\n\n

During the workshops, participants focused on practical applications of AI, digital analytics, and customer experience through hands-on sessions and modern tools that can be immediately utilized in everyday practice. Subsequently, stakeholder initiatives were presented, highlighting the role of digital health and collaboration within the care ecosystem.<\/p>\n\n\n\n

The business cases featured real-world applications from the market:
Evangelos Floros (AbbVie) analyzed the AVA Project and the use of Gen AI; Martha Stafylaki (Servier Hellas & Cyprus) presented a 360\u00b0 digital campaign; Thanasis Kotsanis (Bayer Greece & Cyprus) focused on the integration of AI into medical practice; and Ioanna Zacharaki (Innovis Pharma) on pop-up marketing.<\/p>\n\n\n\n

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The conference concluded with a panel debate featuring Evangelos Vagias (DEMO Pharmaceuticals), Nikoletta Karagianni (Novo Nordisk), and Panos Bassios (MSD Greece, Cyprus & Malta), moderated by Konstantinos Varsamos (GET2WORK), discussing the challenges of the new digital era in pharma.<\/p>\n\n\n\n

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Digital4Pharma 2025 once again confirmed its role as a platform for knowledge, exchange of experiences, and acceleration of digital transformation in the pharmaceutical sector.<\/p>\n","protected":false},"excerpt":{"rendered":"

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