Digital4Pharma 2026: "TRUSTFORMATION"

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OTEAcademy, OTEAcademy, Μαρούσι, ΕλλάδαDirections
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Antonella Dakopoulou, Brand Manager Neuroscience GR/CY, AbbVie

Chryssa Spyropoulou, Head of Marketing & Communications, Affidea Greece
Chryssa Spyropoulou is a senior communications, marketing, and brand leader with more than 14 years of experience driving integrated communications, digital transformation, brand growth, and business development across highly regulated industries, including FMCG, consumer goods, and healthcare. She has a proven track record of leading multidisciplinary teams and agency networks, delivering award-winning campaigns, and strengthening corporate reputation through strategic storytelling, stakeholder engagement, and data-driven communications. As Head of Marketing & Communications at Affidea Greece, she leads the company's integrated marketing and communications strategy, overseeing brand positioning, media relations, content, digital transformation, paid and earned media, and corporate affairs. In healthcare, she has developed and delivered award-winning communications programmes that have strengthened brand equity, enhanced stakeholder trust, accelerated digital engagement, and supported business growth. Her work has played a key role in advancing brand transformation, fostering strategic partnerships, and creating commercial opportunities through effective market positioning and cross-sector collaboration. Chryssa holds an MSc in International Business with Distinction (Top 5% of her cohort) from Henley Business School and is a member of the Greek Marketing Academy and the Corporate Affairs Professional Association.

Maria - Niki Spartali, Disease Area Strategist, Novartis Hematology, Oncology Business Unit Greece
Maria-Niki Spartali is an experienced pharmaceutical industry professional with extensive expertise in strategic marketing, disease area management, and customer experience. She has held positions of increasing responsibility at Novartis Greece, specializing in hematology and oncology, and currently serves as a Disease Area Strategist. Her experience includes successful product launches, cross-functional collaboration, and the implementation of omnichannel engagement strategies focused on delivering value to healthcare stakeholders. Maria-Niki holds an MBA from the University of Piraeus and an MSc in Health Economics & Management.

Marina Papatryfon, Brand Manager Adult Vaccines & Άγγελος Τσαγκάνης, Junior Brand Manager Adult Vaccines
Marina Papatryfon is an experienced pharmaceutical marketing professional with a strong focus on strategic and operational brand management. Since joining GSK in 2017, she has held commercial roles across multiple therapeutic areas, developing a broad understanding of the Greek healthcare environment, key customer needs, and omnichannel engagement. In her current role as Brand Manager in Adult Vaccines Portfolio, she leads brand strategy and execution to drive sustainable growth and support public health objectives. Marina holds a bachelor's degree in Finance and Accounting from University of Macedonia and a master's degree in International Marketing from Athens University of Economics and Business.

Nikos Kontis, General Manager, LEAP
Nikos Kontis is the founder of LEAP (2006) and the Lost Atlantis Experience Museum (2019). He studied Marketing and Communication at the Athens University of Economics and Business (AUEB) and later completed postgraduate studies in Psychology at Panteion University, focusing on Virtual Communities. His greatest passions are technology, comics, and video games. In the past, he has contributed articles to technology magazines, while as a self-taught programmer, he enjoys well-written code, challenging projects, and emerging technologies. In parallel, he delivers training sessions and talks on technology, video games, and immersive technologies, including Virtual Reality (VR) and Augmented Reality (AR).
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