Digital4Pharma 2026: "TRUSTFORMATION"

Digital4Pharma 2026: "TRUSTFORMATION" 08 JulyJul 2026 08:30 - 17:00OTEAcademy, Μαρούσι, Ελλάδα

Digital4Pharma 2026: “TRUSTFORMATION”

 

In a world where technology is everywhere, those who stand out are not simply the ones who understand its capabilities, but those who can transform it into real value...

Technology is evolving exponentially.
The available tools are multiplying.
Data is constantly increasing.

However, the real value is not in what all these can do... It is in how we integrate them into our own environment.

The fundamental prerequisite is TRUST:
So that technology stops being treated merely as a tool and instead functions as a partner.
So that technology not only helps people in their work, but makes them better at it.
So that progress does not generate doubt and transition happens naturally.

Because everything starts and ends with people… executives, healthcare professionals, patients, the general public…
With the way they trust, adopt, and influence…

This year’s Digital4Pharma conference highlights the elements that determine the meaningful utilization of technology: Trust, Adoption, and Outcome.

Together, we will showcase how these gain meaning, how experience becomes action, and how action evolves into influence and performance.

Every Digital4Pharma experience is a meeting point for those who move forward and want to understand the function and outcome of technology in practice.

GET2WORK invites you to become part of a dynamic community that does not simply follow developments, but shapes, activates, and highlights them. If you want to see digital technology in the pharmaceutical market in action, strengthen your network and influence, and create impact within your environment, do not miss the opportunity to participate in Digital4Pharma: TRUSTFORMATION.

Register today by calling +30 211 10 69 373, emailing digital4pharma@get2work.eu, or by clicking the “REGISTER” button located at the top right of the page.

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OTEAcademy, OTEAcademy, Μαρούσι, Ελλάδα

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08 Jul 09:00
ARRIVAL - REGISTRATION
08 Jul 09:30
SECTION A: WORKSHOPS OF CHOICE
08 Jul 09:30
W1. WHAT CAN AI DO: TODAY'S CAPABILITIES AND WHERE AI STILL FAILS
Dr George Xirogiannis, Visiting Professor, Dept of Computing & Mathematics, Deree the American College of Greece,
Evangelos Floros, Director, Commercial Business Technology Solutions Lead, AbbVie.
08 Jul 09:30
W2. TRANSFORMING MEDICAL INFORMATION TO MEDICAL EXPERIENCE
Nikos Kontis, General Manager, LEAP.
08 Jul 09:30
W3. MINIMAL SPEND, MAXIMUM IMPACT: How a Disease Awareness Campaign earned the engagement that money can’t buy
Ioannis Ofakoglou, Brand & Marketing Strategist, Founder & CEO, RISTART.
08 Jul 09:30
W4. USING AI IN MARKETING FOR COMPLIANT AND FASTER DECISIONS
George Kotzamanis, Co-Founder & Chief Operating Officer, Ai by DNA,
Nantina Bakerli, Medical Advisor, Galenica.
08 Jul 09:30
W5. FROM CLICKS TO AI MENTIONS: A NEW APPROACH IN SELFCARE
Stephanos Economides, SEO & Marketing Expert.
08 Jul 09:30
W6. LEGAL LAUNCH LAB: Can this AI Health Patient App Go Live?
Elena Spiropoulou, Lawyer, DPO, Mediator, Instructor.
08 Jul 11:00
COFFEE BREAK
08 Jul 11:30
SECTION B: TRUSTFORMATION
08 Jul 11:30
INTRODUCTION
Moderator: Konstantinos Varsamos, Managing Partner, GET2WORK.
08 Jul 11:40
TRUST IS THE SOLUTION: Building Trust in the AI Age-and in Pharma
Nikos Kyrezis, Director, AUEB Communications Department | CEO, AUEB Property Management & Development.
08 Jul 12:00
BUILDING HEALTHCARE COLLABORATIONS FOR ACCESS TO TECHNOLOGY, MODELS AND DATA (PANEL)
Moderator: Myron Flouris, Senior Innovation Strategy Executive
PANEL:
Afroditi Sevasti, Chief Executive Officer (CEO), Pharos AI.
Dimitrios G. Katehakis, Head, Center for eHealth Applications and Services, Institute of Computer Science, FORTH & Director, Hellenic Digital Health Cluster.
Georgios E. Dafoulas, MD, MBA (HSM), Special Advisor on Digital Health, Office of the Minister for Digital Governance and Artificial Intelligence.
Markos Ollandezos, Director of Scientific Affairs, Panhellenic Union of Pharmaceutical Industry (PEF).
08 Jul 13:00
LIGHT LUNCH BREAK
08 Jul 14:00
SECTION C1: BUSINESS CASES
Moderator: Giannis Androutsopoulos, President of EEFaM, Commercial Excellence Lead, GSK Greece.
08 Jul 14:00
NOW THEY CAN EXPERIENCE MORE: The story of a pump
Antonella Dakopoulou, Brand Manager Neuroscience GR/CY, AbbVie.
08 Jul 14:20
BUILDING HEALTHCARE ECOSYSTEMS FOR BETTER OUTCOMES
Chrysa Spyropoulou, Head of Marketing & Communications, Affidea Greece.
08 Jul 14:40
MAKING THE INVISIBLE VISIBLE: How experiential design brings patient journey to life
Marina Papatryfon, Brand Manager Adult Vaccines GSK & Aggelos Tsagkanis, Junior Brand Manager Adult Vaccines GSK.
08 Jul 15:00
ORCHESTRATING TRUST: Elevating Real-Time Digital Engagement
Maria - Niki Spartali, Disease Area Strategist, Novartis Hematology, Oncology Business Unit Greece.
08 Jul 15:20
BREAK
08 Jul 15:40
SECTION C2: BUSINESS CASES (AI)
Moderator: Christos Martakos, President of ELEMA, Governmental and Industrial Relations Director at Pharmaserve-Lilly S.A.C.I.
08 Jul 15:40
DEPLOYING A KEY OPINION LEADER AI TWIN
Vasilis Panagis, Product Manager Hospital Care WINMEDICA,
Eleftheria Chatzimichail, Associate Professor of Hematology Department of Medicine, School of Health Sciences, University of Ioannina.
08 Jul 16:00
HOW DATA AND AGENTS SHAPE CUSTOMER ENGAGEMENT
Georgios Tramountanis, Data, Digital & Technology, Global Head Medical Core Capabilities - Global Portfolio Division, Takeda.
08 Jul 16:20
IMPLEMENTING AN AI-ENABLED EXPERIENTIAL LEARNING SYSTEM
Anna Katifori, Customer Engagement Manager Rare Diseases GR, Sanofi Greece,
Elli Kyratzi, Medical Engagement Manager, Rare Diseases / Rare Blood Disorders, at Sanofi.
08 Jul 16:40
THE LAST MILE: A path stopping at 95%
Konstantinos Manos, Κωνσταντίνος Μάνος, Senior Manager, Regulatory Sciences Greece & Cyprus AI Ambassador, Greece Bristol Myers Squibb.
08 Jul 17:00
(*) THE FINAL AGENDA MAY BE SUBJECT TO CHANGES

Antonella Dakopoulou, Brand Manager Neuroscience GR/CY, AbbVie

Chryssa Spyropoulou, Head of Marketing & Communications, Affidea Greece

Chryssa Spyropoulou is a senior communications, marketing, and brand leader with more than 14 years of experience driving integrated communications, digital transformation, brand growth, and business development across highly regulated industries, including FMCG, consumer goods, and healthcare. She has a proven track record of leading multidisciplinary teams and agency networks, delivering award-winning campaigns, and strengthening corporate reputation through strategic storytelling, stakeholder engagement, and data-driven communications. As Head of Marketing & Communications at Affidea Greece, she leads the company's integrated marketing and communications strategy, overseeing brand positioning, media relations, content, digital transformation, paid and earned media, and corporate affairs. In healthcare, she has developed and delivered award-winning communications programmes that have strengthened brand equity, enhanced stakeholder trust, accelerated digital engagement, and supported business growth. Her work has played a key role in advancing brand transformation, fostering strategic partnerships, and creating commercial opportunities through effective market positioning and cross-sector collaboration. Chryssa holds an MSc in International Business with Distinction (Top 5% of her cohort) from Henley Business School and is a member of the Greek Marketing Academy and the Corporate Affairs Professional Association.

Maria - Niki Spartali, Disease Area Strategist, Novartis Hematology, Oncology Business Unit Greece

Maria-Niki Spartali is an experienced pharmaceutical industry professional with extensive expertise in strategic marketing, disease area management, and customer experience. She has held positions of increasing responsibility at Novartis Greece, specializing in hematology and oncology, and currently serves as a Disease Area Strategist. Her experience includes successful product launches, cross-functional collaboration, and the implementation of omnichannel engagement strategies focused on delivering value to healthcare stakeholders. Maria-Niki holds an MBA from the University of Piraeus and an MSc in Health Economics & Management.

Marina Papatryfon, Brand Manager Adult Vaccines & Άγγελος Τσαγκάνης, Junior Brand Manager Adult Vaccines

Marina Papatryfon is an experienced pharmaceutical marketing professional with a strong focus on strategic and operational brand management. Since joining GSK in 2017, she has held commercial roles across multiple therapeutic areas, developing a broad understanding of the Greek healthcare environment, key customer needs, and omnichannel engagement. In her current role as Brand Manager in Adult Vaccines Portfolio, she leads brand strategy and execution to drive sustainable growth and support public health objectives. Marina holds a bachelor's degree in Finance and Accounting from University of Macedonia and a master's degree in International Marketing from Athens University of Economics and Business.

Nikos Kontis, General Manager, LEAP

Nikos Kontis is the founder of LEAP (2006) and the Lost Atlantis Experience Museum (2019). He studied Marketing and Communication at the Athens University of Economics and Business (AUEB) and later completed postgraduate studies in Psychology at Panteion University, focusing on Virtual Communities. His greatest passions are technology, comics, and video games. In the past, he has contributed articles to technology magazines, while as a self-taught programmer, he enjoys well-written code, challenging projects, and emerging technologies. In parallel, he delivers training sessions and talks on technology, video games, and immersive technologies, including Virtual Reality (VR) and Augmented Reality (AR).

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