Digital4Pharma 2025: "Mastering the new Reality"

Digital4Pharma 2025: "Mastering the new Reality"
In a world where technology evolves faster than ever, those who stand out are not merely the ones who adapt, but those who harness innovation with “intelligence” and turn knowledge into a driving force for differentiation. They are the professionals who understand that Interaction, Innovation, and Intelligence are not theoretical axes — but operational pillars in the new reality of the pharmaceutical market.
GET2WORK is organizing the Digital4Pharma 2025 educational conference under the auspices of SFEE, PEF, PIF, EFEX, E.E.Fa.M., ELEMA, ELEFI.
This year’s educational workshop is the meeting point for those who are not content with following, but want to be part of — or shape — the future. Together, we will explore how challenges are transformed into practical solutions, and how technological advancements become valuable tools and opportunities.
Interaction
Interaction with the market: How do we create differentiation in an environment full of change? How do we offer new experiences? How do we leverage content and touchpoints to build strong, modern relationships with our audiences.
Innovation
Innovation in the pharmaceutical space: How do we pave the way for modern, creative solutions that not only respect the boundaries of compliance, but also enhance our credibility, effectiveness, and impact.
Intelligence
The power of coexistence: How human intelligence — ideas, critical thinking, creativity — works in harmony with artificial intelligence, creating an optimistic model of progress that doesn’t replace humans, but empowers them.
GET2WORK invites you to become part of a community that acts, evolves, and leads. If you want to apply innovation in your own environment, develop your skills, and leave your mark on the new reality, don’t miss the opportunity to participate in this year’s Digital4Pharma: Mastering the new Reality experience.
Location
Domotel Kastri Hotel, El. Venizelou Str 154. & Romilias, Nea Erithrea, 14671, Greece, Nea Erithrea, 14671, GreeceDirections
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Location Details
Domotel Kastri Conference Hub is a unique center of business excellence, located in one of the most privileged areas of Athens’ northern suburbs. It features a distinctive and impressive presentation amphitheater, versatile meeting spaces, and advanced technological infrastructure.
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ATHANASIOS ANDROUTSOS
Athanasios Androutsos is a Lecturer at the Department of Informatics of the Athens University of Economics and Business (AUEB), as well as in the Education and Lifelong Learning Program of the university. His research interests lie in the fields of Educational Technology, Design Thinking and Innovation, and Software Application Development. He serves as the Scientific Director of the Coding Factory (Software Engineering Education) at AUEB’s Center for Continuing Education and Lifelong Learning (KDBM), one of the largest software development training programs in Greece and internationally. He has been teaching various computer science subjects for over 20 years, has participated in numerous research projects, developed digital learning courses, and his work has been published in prominent international journals such as IEEE Selected Areas in Communications, International Journal of Network Management (Wiley), and Education Sciences (MDPI), as well as in conferences like IEEE GLOBECOM. He has served on the Programming Languages Examination Committee of the Ministry of Foreign Affairs, and has developed major information systems for the Ministry of Climate Crisis and Civil Protection, DYPA (Public Employment Service), and ELOT (Hellenic Organization for Standardization).

Diamantis Klimentidis
Diamantis Klimentidis is a clinical pharmacist. He holds a Pharmacy degree from the National and Kapodistrian University of Athens (NKUA), an MSc in Clinical Pharmacy from Queen's University Belfast, and an MSc in Aging and Chronic Disease Management from the University of Thessaly and the Hellenic Open University (2020). Additionally, he holds a certification in the design and implementation of antimicrobial stewardship programs from the Society of Infectious Diseases Pharmacists (SIDP) in the United States. Since 2010, he has been working at the psychiatric clinic "Agia Aikaterini" as the head of the hospital pharmacy, while also providing clinical pharmacy services. He specializes in optimizing pharmacotherapy for chronic physical diseases, providing pharmaceutical care for psychogeriatric patients, and promoting the rational use of antibiotics. His website, https://clinicalpharmacist.gr, is a member of the Vaccine Safety Net of the World Health Organization (WHO), and he has been a member of the Advisory Group of this working group since 2018. Since 2016, he has been designing and delivering seminars as part of the continuing professional education of community pharmacists, both in-person and through his asynchronous online education platform, https://education.clinicalpharmacist.gr. At the same time, he delivers lectures in postgraduate programs at the Pharmacy and Medical Schools of NKUA and Aristotle University of Thessaloniki (AUTH).

EVANGELOS FLOROS
Evangelos Floros is a seasoned leader in the field of pharmaceuticals, marketing strategy, and technology. With over 19 years of experience driving innovation across global pharmaceutical companies, from local, regional and global roles, he has led teams and transformative initiatives that bridge science, business and technology. From launching breakthrough therapies to integrating AI and digital solutions into commercial operations, Evangelos brings a unique perspective on how technology is reshaping customer engagement and execution excellence. Passionate about creating patient-centered solutions, he believes the future of the pharmaceutical industry lies in bold thinking, data- driven insights, and collaborative action. His motto these days is: “The most powerful intelligence right now is the human MIND guided by insights and amplified by AI”

GEORGE KOTZAMANIS
Georgios Kotzamanis is the Co-founder and Head of the AI Factory at AI by DNA, where he leads the development and implementation of innovative Artificial Intelligence solutions for clients across Europe and the United States. His professional journey began as a macroeconomic analyst specializing in international capital markets, followed by his role as a Business Analyst in multinational corporate environments. He later founded, a data science consultancy startup focused on data analysis, forecasting, and modeling in sectors such as healthcare, education, and the public sector. He holds a degree in Statistics from the Athens University of Economics and Business and specializes in Multi-Agentic AI systems, data analysis, and algorithm development using Python and R. His experience combines strong theoretical foundations with hands-on application in real-world business projects, bridging the gap between raw data and strategic decision-making through AI.

GEORGIA LIVIERI
Georgia Livieri is an Ethicist with a specialisation in Digital Health Ethics. She holds a degree from the Faculty of Philosophy and a Master’s in Moral Philosophy, jointly offered by the University of Peloponnese and the National and Kapodistrian University of Athens. Her expertise is further enriched by advanced training in Digital Ethics, Global Bioethics, Health Ethics and Law, Human Rights, AI Ethics, and Public Policy through prestigious programs held in Germany, Austria, Cyprus, and the United States (in-person), as well as in Norway and Australia (online). Ms Livieri is pursuing a PhD in Bioethics and Public Health Policy at the Department of Rehabilitation Sciences, Cyprus University of Technology. Her doctoral research focuses on digital health ethics, aiming to develop a bioethics model that supports ethically aligned technology acceptance grounded in human rights principles. The Leventis Foundation has awarded her research funding for its innovative approach, which is rooted in the international and interdisciplinary composition of her three-member Advisory Committee. She is also a Research Associate at the Cardiovascular Epidemiology and Genetics Research Lab at the Cyprus University of Technology and the Applied Philosophy Research Lab at the National and Kapodistrian University of Athens. Currently, she serves as an Ethics Manager, ensuring adherence to ethical standards in projects funded by the European Union, fostering collaborations with IoT companies, organisations, and universities across Europe. She also leads the Executive Committee of the Cyprus Bioethics Unit under the International Chair in Bioethics (Haifa, Israel). In her role as an Ethics Educator, she facilitates interdisciplinary training seminars, equipping researchers with the knowledge and tools to navigate ethical challenges in their work. Furthermore, she serves on the Board of Directors of the Hellenic Society of Pharmaceutical Medicine (EL.E.F.I.), demonstrating her commitment to advancing ethical practices in healthcare and research.
Grigorios Rombopoulos MD
Grigorios Rombopoulos is a graduate of the Medical School of the University of Athens. He has more than 27 years of professional experience in the field of medicine and 17 years of experience in the field of pharmaceutical companies. He holds the Specialty of Endocrinology, Diabetes and Metabolism since 2008 and has been practicing since in Athens as a private physician. He is President in the BoD of the Hellenic Society of Pharmaceutical Medicine (EL.E.F.I.) a Member of International Federation IFAPP since Oct 2023. He holds the position of Medical Director at the pharmaceutical company DEMO SA, while he worked for 15 years at Novartis Hellas in positions of increasing responsibility where he was also Medical Director from 2016 to 2022. Before that, he served as a rural doctor in Boeotia Greece, as a specialist in internal medicine at the General State Hospital of Nikea Pereus and as a specialist in endocrinology at the Hippocrates of Athens from where he also obtained the specialty of Endocrinology, Diabetes and Metabolism.
ILIAS TSOUGKOS
Dr. Ilias Tsougos is the Director of the 6th Cardiology Department at Hygeia Hospital and Assistant Professor of Cardiology at the European University Cyprus. With over 20 years of clinical experience, he specializes in heart failure and advanced cardiovascular imaging techniques, including Stress Echo, 2D/3D echocardiography, and carotid ultrasound. He has contributed extensively to the field through numerous international publications and active participation in multicenter clinical trials. Dr. Tsougos also serves as President of the Hellenic Institute of Cardiology & Metabolism and is a physician for the Hellenic Olympic Committee, maintaining a strong presence in both academic and research communities.
IOANNA ZACHARAKI
Sales and Marketing Professional with over 24 years of experience in Pharma Market. Able to perform in a multi-cultural environment, with high degree of flexibility and mobility. Multi-faceted character with highly developed problem-solving, organizational and communication skills, honed through several side activities. Ability to prioritize and handle multiple tasks and projects in a fast-moving work environment as well as to work independently and under pressure to tight deadlines. Be result-oriented and focused on project delivery and its quality. Strong sense of responsibility for the successful completion of the assigned work.

IOANNIS ANDROUTSOPOULOS
Ioannis Androutsopoulos is the Commercial Effectiveness Lead at GSK Hellas. He began his career in the pharmaceutical industry in 2001 as a Medical Representative at GSK, focusing on Respiratory and Antibiotics. Since 2005, he has held various roles in Digital, gaining extensive experience in Commercial Transformation and Multichannel/Omnichannel Marketing. Since 2018, he has been serving as the Digital Lead at GSK Hellas. He holds a BA in Business Administration from the University of Portsmouth, an MBA from the Nottingham Trent University Business School and ALBA Business School (specializing in Digital Marketing). He is also certified in Omnichannel Marketing by AVADO (powered by Google), a widely recognized professional qualification in the UK. As of May 2025, he serves as the President of the Hellenic Society of Pharmaceutical Marketing (EEFAM).

Korina Pateli
Korina embarked on her professional journey in tourism and shipping before transitioning to Communication and Marketing in 1988. Her educational background includes studies in Management at Deree, the American College of Greece, and an MBA in Marketing from the University of Leicester, UK. For nearly two decades, Korina served as the Corporate Communications Director at Fiat Chrysler Automobiles Greece, showcasing her adeptness in resource management and team coordination. She spearheaded numerous challenging projects, contributing significantly to the automotive industry. Throughout her career, Korina actively engaged in implementing various Corporate Social Responsibility (CSR) initiatives with social and cultural impacts, earning numerous corporate and personal distinctions. Her expertise also extended to the maritime tourism industry, where she contributed to the Kiriacoulis Mediterranean Business Group for 14 years. In 2020, Korina founded FairLife Lung Cancer Care, the only non-profit organization dedicated to lung cancer in Greece, following her late husband's diagnosis and passing. Through FairLife L.C.C., she provides unwavering support and education to individuals and families affected by lung cancer. Korina's advocacy extends to her roles as Treasurer on the Board of Lung Cancer Europe (2021–2023) and as a Patient Research Advocate through the STARS program implemented by IASLC. She actively advocates for lung cancer early screening, equitable access to treatments, and increased funding for research. Under her leadership, FairLife’s actions and impact have been widely recognized, earning the title of 'Organization of the Year for 2024' and receiving a total of 14 awards and distinctions in just four years, reflecting its commitment to saving lives. Korina's dedication has earned recognition from the healthcare and lung cancer community in Greece, inspiring her team and volunteers to strive towards a world with reduced incidence of lung cancer. She effectively communicates advocacy messages through public speaking engagements, catalyzing positive change in lung cancer care both domestically and internationally

KOSTAS KEFALAKIS
Kostas Kefalakis has 20 years of experience in implementing Lean and Agile organizational models, as well as in transforming corporate governance culture across four different industries at a global level (Europe, America, Asia, and Australia). Currently, Kostas serves as the Chief Business Excellence Officer at Roche Hellas and is also responsible for Cyprus. In his role, he leads a radical cultural transformation within the company, while driving digital transformation initiatives with a focus on Omnichannel Strategy, Artificial Intelligence, and an Innovation Mindset.

MARTHA STAFYLAKI
Martha Stafylaki is the Digital Manager at Servier Hellas, with expertise in digital marketing, e-commerce/e-retail, and CRM. She has worked for major multinational companies such as Parfums Christian Dior, H&M, and Safilo, in roles that combined innovation with commercial effectiveness. Among her notable achievements is her key contribution to the creation and successful launch of the first official Dior e-shop for cosmetics in Greece. Her experience spans from strengthening digital presence to designing CRM campaigns and implementing omnichannel customer experiences.

NIKOLETTA KARAGIANNI
Nikoletta has spent over 20 years in global pharmaceutical marketing in various multinational companies. She is currently at Novo Nordisk HQ office , where she collaborates with the Global AI team to explore how emerging technologies—especially AI—can create meaningful commercial value bridging the gap between business needs and innovation. Over the years, she has led global launches, built strong cross-functional teams locally and regionally and navigated complex markets at companies like Novartis, MSD, and Bristol Myers Squibb. She brings a data-driven mindset to everything she does and is always looking for smarter, more agile ways to deliver value in healthcare to improve patients lives!

NIKOS KONTIS
Nikos Kontis, the visionary founder of LEAP (2006) and co-founder of the Lost Atlantis Experience Museum (2019), holds a degree in Marketing and Communication from Athens University of Economics and Business (AUEB), and a Master's degree in Psychology with a focus on "Virtual Communities" from Panteion University. In his early years, Nikos shaped his extensive career by contributing articles to various computer magazines. As his passion for tech, comics, and games grew stronger, he also developed a fondness for programming, becoming a self-taught developer who delights in tackling challenging projects, and exploring cutting-edge technologies. To this day, he continues to sharpen his skills and test the limits of new technologies. Nikos is also a dedicated educator and speaker, sharing his insights on the digital world, the various uses of advanced technologies, and immersive realities such as the metaverse.

Panos Bassios
With 30 years of experience in the fields of technology, business and marketing, in a wide range of markets and company sizes - from startups to multinational organizations -, Panos Bassios is the Digital, Data & Analytics Director at MSD, responsible for Greece, Cyprus and Malta. He started his career in Silicon Valley, USA, where he worked at Apple and Sun Microsystems and has experienced first-hand the evolution of the entire digital ecosystem, as well as artificial intelligence, from their birth until today. Upon his return to Greece, he held various positions of responsibility in a number of companies, while he co-founded and successfully managed the consulting firm Amperium. Prior to joining MSD, Panos was the Managing Director of iProspect, the largest multinational digital performance marketing agency and member of the Dentsu group, while before that he served as the Director of the Digital Center of Excellence at OPAP. Panos is an Electrical and Computer Engineer from the National technical University of Athens (NTUA), has an M.Sc. in Electrical Engineering from Stanford University, an Executive MBA from the Athens University of Economics and Business (AUEB) and he is a PhD candidate at the Ionian University on Artificial Intelligence and Ethics.

Thanasis Kotsanis
Born in Athens and studied in Medical School in Athens. Cardiologist specialized in Interventional Cardiology and Heart Failure. 17 years’ experience in pharmaceutical industry in various position, companies (Abbott, Abbott Vascular, Gilead, AbbVie) and Therapeutic Areas (Cardiovascular, Liver diseases, Immunology, Biologics). Medical Director and Cluster Medical Director Southern Mediterranean and Black Sea in Bayer since 2017. Passionate about people and their development. Put patients and science in the heart of all I do. Expert in change management, customer excellence, digital transformation, patient engagement, medical affairs, coaching and mentoring. Start-up Mentor in various incubators & accelerators since 2015. Married and proud father of 3 kids. Wine lover certified with WSET Level 3 and reading obsessed. Moto: Change, Chance, Challenge. Purpose: supporting people to come closer to the best version of themselves.
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